Author’s note (19 March 2015) Despite her promises of transparency in dealing with errors, Vani Hari quietly pulled all cellulose-containing products from her web site approximately two weeks after this article was written. She offered no explanation for her actions.
Food Babe’s hypocrisy and double standards reached new heights (lows?) this week. While Vani Hari is openly selling products that contain cellulose, she’s angry that companies such as Kraft, Taco Bell, and Jimmy Dean use the same additive (which she refers to as a “wood filler”) in their wares. According to her, not only are they cheating customers by offering less of a real product, they’re also doing great harm to their digestive systems.1,2
The problem, as always, is that Food Babe is selling products with exactly the same ingredient.3,5 In the wake of the revelation that she’s doing the same with no less than three companies using dyes she dubiously links to a myriad of health problems,6 you’ve got to wonder how her “Food Babe Army” can continue to trust her.
Ultimate Flora, Food Babe’s Amazon.com affiliate, uses cellulose in their probiotics line.4 She proudly features Ultimate Flora products on the FoodBabe.com shopping page.3
Here are the ingredients in Ultimate Flora.4 Keep in mind that Vani Hari claims to personally use each and every product sold on her web site, and that she claims to read the labels of these products:
In a February 27 Facebook post (an old article, resurrected to boost sagging book sales?), Food Babe says she doesn’t know whether to be “scared to death for the millions still eating cellulose”, or grateful that she stopped buying it long ago.
Did she really stop buying it long ago? If so, why does she say this on the web page where she’s selling the cellulose-ridden Ultimate Flora?:
Below is the Facebook post. You pick the lie: (1) Does she really use every item on her shopping page (such as the cellulose-ridden Ultimate Flora probiotics), or (2) Did she really stop ingesting cellulose long ago?
It’s difficult to find a product sold by Vani Hari that does not contain an ingredient that she says is dangerous. When will her adoring fans and the media wake up to this fact? All you have to do is exactly what she encourages: read the labels of the products she’s selling.
Food Babe and Ultimate Flora screen snapshots are used in accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.
(1) Food Babe Cellulose Archives
(2) Food Babe Facebook Rants
(3) Food Babe Shopping
(4) Ultima Flora Probiotics Ingredients
(5) Ultima Flora on Amazon.com (via Food Babe affiliate link)
(6) She Did It Again! Food Babe Linked To Another Company…