Farm Fairy Crafts, a crunchy momma organic product manufacturer, recently launched a barrage of Twitter ad homs after I pointed out the glaring truth that Vani Hari (aka “the Food Babe”) is selling a known pesticide and “coal tar dyes” to children.
Birds of a feather do seem to flock together. It appears that Farm Fairy Crafts believes it’s OK for a vendor to sell something dangerous, as long as…
… well, honestly, I’m not sure exactly what their reasoning is. They refused to explain it. When pressed for an explanation, they abandoned the conversation and blocked me. But, to illustrate how far hypocrisy goes in the $39 billion organic product market, let’s put Farm Fairy Crafts under the same virtual microscope we used to analyze Vani Hari’s Pesticide for Children product.
Here’s a Farm Fairy Crafts tweet on glyphosate, recently (poorly) linked to cancer by the International Agency for Research on Cancer (IARC).1
I’m sure that since Farm Fairy Crafts uses the IARC as a source, they wouldn’t object to having the same standards applied to one of their own products. How about this beautifully presented organic lavender cream?
According to the company’s own web site, here are the ingredients in “Farm Fairy Crafts Solar Infused Organically Grown Lavender”:2
Mon Dieu! Rosemary and Grapefruit! Hold that thought…
I’ve found an online tool known as the “Phenol Explorer” to be an excellent starting point in investigating food content. I Iike this tool because it provides full PubMed citations for the claims it makes. In this case, I’m curious about an IARC Group 2B carcinogen known as caffeic acid.4
Where might we find caffeic acid, a Group 2B carcinogen? Why, it’s in Farm Fairy Crafts’ Lavender product, in the form of Rosemary and Grapefruit:
You can find no less than seven studies linked, via PubMed, that analyze the caffeic acid content of the grapefruit and Rosemary found in Farm Fairy Craft’s “natural” cream.
Now, given that the IARC has placed both the hated (by Farm Fairy) glyphosate and beloved (by aforementioned Fairy Farm) “natural” ingredients onto a list linking them to cancer, can we expect a retraction or explanation from the good folks at Farm Fairy Crafts? I sincerely doubt it. As with all peddlers of pseudoscience, once they’re backed into a corner with evidence, the response is typical:
All Twitter and Product screen snapshots are used in strict compliance with Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.
(1) Farm Fairy Crafts Tweet on Carcinogens
(2) Farm Fairy Crafts Solar Infused Organically Grown Lavender
(3) Phenol Explorer: Caffeic Acid content in foods
(4) Agents Classified by the IARC Monographs, Volumes 1–112