Finally! A Good Use for CVS Oscillococcinum! (Valentine’s Special)

cvs oscillococcinum flu therapy by boiron

Oscillococcinum literally contains nothing but sugar, and cannot under any circumstances cure the flu, reduce body aches, headaches, fever, or chills.

After a long and grueling search, a use has finally been found for the CVS homeopathic product known as Oscillococcinum.  No, it doesn’t fight flu.  It can’t–there are no active ingredients.

But it can be used as a stand-in for sugar in icing for Valentine’s Day cookies!

You read it here first!

In this Bad Science Debunked Valentine’s Special, I’ll walk you through the steps but, more importantly, we’ll do a little Kitchen Science, using the dye from our cookie icing to illustrate the scientific illiteracy behind homeopathy and why you, if you’re a CVS shopper, should be deeply upset that a modern pharmacy has this product on their shelves.

Nothing but the Facts, Ma’am
As described in my article “If it Quacks Like a Duck: Oscillococcinum“,1 and confirmed by scientists around the world, there is literally–literally–nothing in CVS’ so-called medicine except sugar, rendering it absolutely useless for treating the flu.  This is the case for nearly all homeopathic medicines.

There are a few exceptions. For example some homeopathic concoctions contain enough alcohol for underage drinkers to get three sheets to the wind,2 while others incorporate toxic plants that can poison babies.3  In 2018, the Center for Inquiry sued CVS for fraud over its homeopathic “cures,”4 but a resolution has yet to be found, and CVS continues to mislead consumers, selling them $36.00 sugar pills potent enough to make dessert icing.

However, the potential for a mistake is all too real.  Walk into any CVS store and you’ll find Oscillococcinum displayed in the aisles as if it were a real medicine–as evidenced by the below photos from a shop in Lexington, KY.  Should the parent of a flu-infected child purchase this rubbish, thinking they were getting real medicine, we could have a youngster being treated with sugar–a potential tragedy in the making.  Over 30,000 people were hospitalized due to influenza during last year’s flu season.5  The flu can kill.  It cannot be treated or cured with sugar.

CVS medicine aisle

CVS Cold/Allergy/Children’s Health Aisle (click/enlarge)

Lots of "meds" to choose from in CVS...

Lots of “meds” to choose from in CVS… (click/enlarge)

oscillococcinum sugar pills at cvs

Sadly, oscillococcinum, mere sugar pills, hides among the real meds at CVS. (click/enlarge)

A Baker’s Quarter Dozen
So let’s make some cookies!  Oddly enough, critics of the plain sugar cookies I bought for this project claimed the they were “GMO,” apparently because they didn’t have the silly little non-GMO butterfly.  One of the dangers of GMO labelling is nobody understands what it means.  There isn’t any GMO sugar, there isn’t any GMO flour, but just to poke good-natured fun at those who won’t take the time to learn any better, I’ve dubbed my cookies “GMO sugar cookies for duration of this experiment.

If facts aren’t going to change minds, you might as well have some fun.

Anyway, here’s the video.  For the not-so-video-inclined, printed recipe and instructions appear at the end of this post.  Feel free to print the web page, clip, and save.  Oh, and while you’re at it, you might want to protest to CVS (cough cough).

 

Mixology
Next, let’s look at how we know that CVS Oscillococcinum has no active ingredient. The homeopathic claim is that they begin with a piece of (supposedly diseased) duck, then dilute, dilute, dilute, with water (hold on, this is where it gets strange), where the water “remembers” the disease, and my Aunt Fanny has a bridge in San Francisco to sell you.

Homeopaths actually believe all of that except for the part about my Aunt Fanny.  Why they don’t like her, I’ll never know.  Anyway…

In this Kitchen Chemistry experiment, we’ll do what homeopaths would call a “5C” dilution on the food dye we used on our cookie icing. The principle is simple, but will leave you rolling your eyes in wonder when you see it in action.

1ml of dye is added to 99ml water and “succinated” (shaken). 1ml of the resulting solution is extracted and added to another 99ml water. Each repetition gives us a “C” (centesimal) preparation. Homeopathic preparations such as oscillococcinum start around 200C, at which it’s mathematically impossible for even an atom any original material, which was supposedly a diseased duck, to remain. Some preparations go even higher. For our demo here, I’m preparing just a 5C solution of dye. Pull up a chair, phone the kids and wake the neighbors, and watch what happens. Does the dye get stronger or weaker?

 

Food for thought:  Because homeopaths falsely believe that water has a memory and that repeatedly diluting a substance makes the water memory stronger, consider what happened to the H2O downstream of the cookies and aspartame in this experiment when I went to the bathroom after the second video.  The toilet water went to a water treatment plant where my waste was repeatedly diluted.

Consider further, dear homeopaths, that the water on this planet has been constantly recycled for over 4.5 billion years.  Imagine all the waste it has diluted.  You really gonna drink that stuff?

Cookie Recipe
For those of you rich enough to spend approximately $36.00USD for enough icing to cover three or four sugar cookies, here’s the full recipe. This is just the cost of the oscillococcinum alone!

 

CVS/Boiron Oscillococcinum flu therapy--actually just sugar pills

The Oscillococcinum used in this “experiment.” Click to enlarge.

Warning: Oscillococcinum cannot cure the flu, mitigate its symptoms, or help with any other disease.  Its only use is as described here: as a stand-in for sugar.  If you’re upset about this, please contact CVS to complain: 1-800-SHOP-CVS (1-800-746-7287).

  • 1/4 cup milk 
  • 1.5 tbsp flour
  • 3 tablespoons crushed CVS oscillococcinum pills**
  • 1/4 cup margarine 
  • 1/2 tsp vanilla extract 
  • 1 drop food coloring

1. Heat milk and flour over low heat, until very thick. Let cool and set aside.
2. Cream together sugar and butter
3. Add cooled milk and flour mixture, mix thoroughly until whip cream consistency
4. Add vanilla, and mix thoroughly
5. Spread over cookies and enjoy

**Totally safe to use.  There are no medicines in CVS Oscillococcinum. It is pure sugar.

References
(1) If it Quacks Like a Duck: Oscillococcinum
https://badsciencedebunked.com/2014/10/22/if-it-quacks-like-a-duck-oscillococcinum/
Retrieved 19 Feb 2018

(2) Surprise Ingredient in CVS Medicine
https://www.nbclosangeles.com/investigations/I-Team-Store-Alcohol-Purchase-Drug-Regulations-337551261.html
Retrieved 19 Feb 2018

(3) FDA: Toxic Belladonna In Homeopathic Teething Product (via Forbes)
https://www.forbes.com/sites/brucelee/2017/01/28/fda-toxic-belladonna-in-homeopathic-teething-products/#54bea4c140dd
Retrieved 21 Feb 2018

(4) Center for Inquiry Sues CVS
https://centerforinquiry.org/press_releases/cfi-sues-cvs/
Retrieved 12 Feb 2019

(5) CDC: The 2017-2018 Flu Season
https://www.cdc.gov/flu/about/season/flu-season-2017-2018.htm
Retrieved 12 Feb 2019

Image/Music Credits
CVS Oscillococcinum product image by the author.  Copyright © 2018 Mark Aaron Alsip.  All rights reserved.

Duck image by the author. Copyright © 2014 Mark Aaron Alsip. All rights reserved.

The “Dancing With the Stars/Oscillococcinum” mashup image is a product of the author’s imagination.  The Dancing With the Stars Judges are used used under the parody provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

The excerpts of the Beatles’ “Twist and Shout” and Marvin Gaye’s “Let’s Get it on” are also used under the parody provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Amazon’s Alexa appears used under the parody provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Josh Axe: Fly On A Windshield

josh axe heavy metals cover

Sitting at a stoplight yesterday, I noticed a fly on my windshield.  It stubbornly held on while I accelerated to 10MPH.  It was still there at 20, 30, then 40MPH.  At 45MPH I admit a cruel streak brought on thoughts of flipping on the windshield washer, but the scientist in me fought off the urge, and so, curious, I accelerated hard and, finally, at 55MPH, the creature succumbed to the inevitable.

Chiropractor Josh Axe is a lot like that insect  Give him a bad idea and he’ll cling to it like a fly to a windshield in a tempest.  Hang on at all costs.  Never, ever, let go, despite the obvious outcome.  No matter how much the right thing to do would be to let go (of your incorrect opinion).

Back in December, 2015, I wrote that Axe was pushing Bentonite clay as a detox agent, even though the product was loaded with the same “toxic” heavy metals Josh claimed would kill you.1  Undeterred, on November 19, 2018, Axe used Facebook to recycle another Bentonite detox post.  Like a fly on a windshield, Josh clings to irony in a hurricane of hilarious gaffes.2  Let’s have some fun.

For reference, below is an analysis of one of the Bentonite clay products Axe was hawking back in 2015.1  I don’t have a breakdown of the bath product he’s pushing in his 2018 Bentonite resurrection, but it’s reasonable to assume the clays are chemically similar:

Chemical analysis of a Josh Axe Bentonite product from 2015

Chemical analysis of a Josh Axe Bentonite product from 2015 .1
Note the lead, cadmium, and mercury.
(click/enlarge)

According to Axe, Bentonite clay is used to remove toxic heavy metals from the body, by either consuming or applying the mud topically.  Quoth the raven, er, chiropractor:

“Heavy metal toxins” usually refer to substances like mercury, cadmium, lead and benzene.”4 — Josh Axe, Ten Bentonite Clay Benefits and Uses

Isn’t it ironic then, that Axe’s own chemical analysis revels that Bentonite contains mercury, cadmium, and lead, the very elements he’s trying to remove?1 (See the chart above)

Now, this is the part in our story where Axe defenders leap in to invent a magical chemical matrix that works synergistically to scoop up the toxic heavy metals and channel them safely away.  “Even though they’re present,” (I hear you, David Avocado Wolfe!) “they aren’t toxic.  Their ionic charges are reversed causing them to blah blah blah…”

Go ahead Axe fans.  Make something up, I’ll wait. Then I’ll shoot you down in Axe’s own words.  Time is on my side.

 

Ready now?  You see, in his article, Axe confesses that Bentonite clay does not trap toxins.  He acknowledges that lead is present in the clay, and warns that it’s a danger, but only to pregnant women, except when you’re pregnant.  SAY WHAT?  OK, walk through this with me… it’s all from the same article:

“Bentonite clay benefits your body by helping to expel many of these toxins–Josh Axe, Ten Bentonite Clay Uses and Benefits3

 

“Some bentonite clay products contains trace amounts of lead and other heavy metals and may not be appropriate for consumption by children and pregnant women.”–Josh Axe, Ten Bentonite Clay Uses and Benefits3

 

“Some people use bentonite clay as relief for nausea and vomiting by pregnant women–Josh Axe, Ten Bentonite Clay Uses and Benefits3

So Bentonite clay expels toxins, except that it retains them when you’re pregnant (why only then?), so pregnant women shouldn’t use it, except that pregnant women should use it for nausea relief.  And what about the mercury and lead?

Oh God, just shoot me now. Josh Axe calls himself a doctor and he cranks out medical advice like this?

Dear reader, I humbly submit to you that (1) if you wish to eat mud it’s going to taste, well, muddy, but the trace amounts of metals found therein are not going to be of any health concern and, more importantly, (2) you can find far, far better sources of health information than chiropractors who falsely call themselves doctors and make their living selling you bone broth and mud for a living.

Live long and prosper.

References
(1) Axe-idental Poisoning (Bad Science Debunked)
https://badsciencedebunked.com/2015/12/08/axe-idental-poisoning-josh-axe-debunked/
Retrieved 20 Nov 2018

(2) Ten Detox Bath Recipes
Warning: Not a reputable/scientific article
https://draxe.com/detox-bath-recipes/
Retrieved 20 Nov 2018

(3) Ten Bentonite Clay Benefits and Uses
Warning: Not a reputable/scientific article
https://draxe.com/10-bentonite-clay-benefits-uses/
Retrieved 20 Nov 2018

Image Credits
Josh Axe, Redmond Clay, website screen snapshots are used in strict compliance with Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Forrest Gump meme used under parody provisions of Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Link to Rolling Stones/YouTube clip is done using tools provided by YouTube/Google, Inc.  Author does this in good faith, believing tools to link and embed are provided for this this purpose, and that videos available on YouTube are displayed legally, with the consent of the copyright owner. Author assumes, and makes no copyright claims to the linked/embedded video.

Thrive Market’s Little (“Carcinogenic”) Black Rain Cloud

thrive market carcinogens

I’ve been a Winnie the Pooh fan for as long as I can remember.  This isn’t always easy for a fifty-five year old man to admit, but there are a lot of important life lessons that come from this innocent, wise little yellow bear.  I remember the episode and quote that hooked me:

“I’m a little black rain cloud, of course”– W. Pooh, Esq.

 

In the cartoon, Pooh, covered in mud and hanging from a helium balloon, floats happily into the upper branches of a tree, where a honey-laden bee’s nest awaits.  Disguised as a little black rain cloud, Pooh naively sings a happy tune, certain that no one will be the wiser as he prepares to make off with a tasty treasure.  Of course, when Pooh arrives at the nest, the bees see through the plan, and disaster follows.

Pooh’s naiveté is shared by Thrive Market and their Lifestyle & Beauty editor, Dana Poblete, who, in “The 9 Worst Chemicals Hiding In Your Makeup”1 writes that the compound carbon black is a possible carcinogen that “may increase risk of lung disease and cardiovascular disease.”  Like poor Pooh, Poblete’s article disguises a little secret that she and Thrive would rather the bees customers don’t catch onto until Thrive has made away with the honey customers’ hard earned cash.

Yes, unfortunately for Poblete and Thrive Market, there’s a little black rain cloud hanging over their online store.  It’s known as Dead Sea Mineral Soap (Lavender):2

dead sea on thrive market contains carbon black

One With Nature’s Dead Sea Mineral Soap, sold by Thrive Market, contains an additive the vendor links to cancer, lung & heart disease. (click/enlarge)

Remember the carbon black that Dana Poblete and Thrive Market link to cancer?  Unfortunately, just like Pooh’s arrival at the bee’s nest, Thrive’s balloon is burst when we read the ingredients of the above Dead Sea Mineral Soap and compare to Poblete’s list of carcinogenic compounds:1,2

Sodium Palmate (Saponified Palm Oil), Sodium Palm Kernelate (Saponified Palm Kernel Oil), Water (Aqua), Lavandula Angustifolia (Lavender) Oil, Sodium Chloride (Salt), Glycerin (Vegetable Glycerin), Lavandula Angustifolia (Lavender Petals), Maris Sal (Dead Sea Salt), Butyrospermum Parkii (Shea Butter), Argania Spinosa (Argan Oil), Carbon Black CI 77266 (Plant Based Pigment), Ultramarine Blue (Mineral Pigment), Citric Acid, Tocopherol (Vitamin E)

Yes, carbon black.  In a fear-mongering article written by Poblete and published by Thrive, we’re warned to avoid skin contact with carbon black because:

“[It’s a] Possible carcinogen, may increase risk of lung disease and cardiovascular disease” 1

and

“Your body absorbs 60 percent of what you put on your epidermis” 1

Lather up compadres!

There is, of course, nothing dangerous about the goods sold by Thrive.  The problem is that the vendor and its authors, in conjunction with astroturf “research” groups such as the Environmental Working Group (EWG), engage in a feedback loop that uses EWG-produced materials to fear-monger consumers into buying Thrive products, with a portion of the proceeds going back to fund the astroturf research and organic food industry.4

As an added bonus (?) customers at organic markets such as Thrive pay higher prices for organic products that are have no demonstrable health benefits compared to their conventional counterparts.  Two for the price of three!

Thrive market is loaded with products that contain the very same ingredients that their lifestyle articles claim can kill you.  Type their name into the search box at BadScienceDebunked.com and do a little light reading.

So please: if you’re into the hippy lifestyle, buy a bar of One With Nature Dead Sea Soap in complete confidence. It’s totally safe.  Shower outside in fresh rainwater, aux naturale, with one or more friends and a unicorn.  Carbon black isn’t going to hurt you (though the unicorn might, if the horn gets misplaced during the shower).

Just don’t buy from Thrive Market.

 

References
(1) The 9 Worst Chemicals Hiding In Your Makeup
Warning: Not a scholarly link.  Contains false/misleading information
https://thrivemarket.com/blog/noxious-chemicals-in-makeup
Retrieved 02 Apr 2018

(2) One With Nature Dead Sea Mineral Soap, Lavender
https://thrivemarket.com/p/one-with-nature-dead-sea-mineral-soap-lavender
Retrieved 02 Apr 2018

(3) Thrive’s Plethora of Poisonous Powders (Bad Science Debunked)
https://badsciencedebunked.com/2016/08/25/thrives-plethora-of-poisonous-powders/
Retrieved 02 Apr 2018

(4) The Thrive/EWG Connection (Bad Science Debunked)
https://badsciencedebunked.com/2016/08/23/the-thrive-marketenvironmental-working-group-connection/
Retrieved 02 Apr 2018

Image Credits
Thrive Market screen snapshots, One With Nature product images are used in strict accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Winnie the Pooh cartoon © Walt Disney Corporation. Author assumes/makes no copyright claims by linking to YouTube video. Linked under fair use/parody provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Winnie the Pooh/Thrive Market mashup intro graphic by the author.  Produced and used under the parody provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Pesticide Found in David Avocado Wolfe Tooth Treatment

David Wolfe neem oil pesticide header image

In this artist’s depiction, a Moms Across America stormtrooper charges across a field of GMO “Bt” corn armed with a bottle of David Wolfe’s neem oil pesticide/tooth treatment.  Moms Across America members are prone  to running through corn fields in unnecessary protective gear.  Scientists are still trying to understand the phenomenon.

David Avocado Wolfe has never met a pesticide he likes, even going so far as to trump up a charge against a plant derived chemical for allegedly causing premature death of fruit flies.1,2,3 Oh, the humanity!

For a man who has essentially proclaimed “no pesticide shall pass these lips!” it seems rather odd that Wolfe is selling a tooth polish made with a pesticide:4

longevity warehouse neem oil--a pesticide

A 15ml bottle of Neem Enamelier from David Avocado Wolfe’s store. (click/enlarge). Neem oil is an organic pesticide.

Ah, yes, neem oil!  Made from a tree common to India, neem is praised for its alleged ability to keep your teeth, gums, and mouth healthy.  Oh, and its proven ability to kill insects.  Perhaps David Wolfe needs to visit his local gardening store more often:5,6

Pesticide (Neem Oil) sold by Lowes.

Neem Oil, a broad spectrum pesticide/fungicide/miticide sold on Amazon. Click to enlarge.

Pesticide (Neem Oil) sold by Lowes.

Neem Oil pesticide sold by Lowes. Click to enlarge.

In addition to not knowing what’s in his own products, David Wolfe doesn’t seem aware that organic farming uses pesticides, if you believe the false words that spill forth from his keyboard like Noah’s Flood.7  Or, maybe he just doesn’t care.  Here at Bad Science Debunked, we’ve lost count of the products sold by Wolfe’s Longevity Warehouse that contain the same chemicals he falsely claims will kill you.

Now, it is possible to process neem oil to remove azadirachtinone, one of the more irritating chemicals,8 but processing an all-natural product would go against everything Wolfe believes in and, in fact, I contacted the manufacturer of his tooth enamelizer and they confirmed that indeed, it comes to you, the end user, straight from the tree, untouched and unprocessed in any way.

According to the National Pesticide Information Center (a cooperative agreement between Oregon State University and the U.S. Environmental Protection Agency), neem oil can be slightly irritating to skin and eyes, but its component azadirachtin, which I mentioned previously, can be very irritating to the skin and stomach.8  And you’ll find it in every bottle of Wolfe’s enamelizer.

Over the lips and through the gums David Avocado!

“There’s a sucker born every minute” — attributed to P.T. Barnum

#DontCryWolfe

 

References
(1)  These 4 Fruits Have the Most Toxic Pesticides. Avoid Them!  (David Wolfe)
https://www.davidwolfe.com/4-fruits-pesticides-avoid/
Warning: Not a scholarly or scientific article.  Contains false and/or misleading information.
Retrieved 11 Feb 2018

(2) Wash Pesticides Off Your Produce
https://www.davidwolfe.com/wash-pesticides-off-your-produce/
Warning: Not a scholarly or scientific article.  Contains false and/or misleading information.
Retrieved 04 Mar 2018

(3) This Popular Artificial Sweetener Is Actually A Powerful Insecticide

Uric Acid Crystals: Finding A Solution


Warning: Not a scholarly or scientific article.  Contains false and/or misleading information.
Retrieved 18 Mar 2018

(4) Longevity Warehouse Neem Oil Enamelizer 15ml
Warning: Not a healthcare product.  See FDA disclaimer on package.
https://www.longevitywarehouse.com/longevity-warehouse-neem-enamelizer-15-ml
Retrieved 09 Feb 2018

(5) Southern Ag Triple Action Neem Oil (Amazon.com)
https://www.amazon.com/dp/B004QJ33AA/
Retrieved 10 Feb 2018

(6) Lowes Garden-Safe Neem Oil Extract 16 fl oz
https://www.lowes.com/pd/Garden-Safe-Neem-Oil-Extract-16-fl-oz-Organic-Garden-Insect-Killer/1000344111
Retrieved 10 Feb 2018

(7) Warning: Why You Should Never Buy Produce Labeled with the #8 Sticker
https://www.davidwolfe.com/what-the-numbers-on-your-produce-tell-you/
Warning: Not a scholarly or scientific article.  Contains false and/or misleading information.
Retrieved 18 Mar 2018

(8) Neem Oil General Fact Sheet (National Pesticide Information Center [NPIC])
(NPIC is a cooperative agreement between Oregon State University and the U.S. Environmental Protection Agency)
http://npic.orst.edu/factsheets/neemgen.html
Retrieved 11 Feb 2018

 

Image Credits
The lead image of an irate “Occupy Monsanto” member running trough a cornfield was used under provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Similarly, the image captures of David Wolfe/Longevity Warehouse’s Neem Oil product, and Lowe’s Neem Oils Pesticide, are used under provisions of Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Vani Hari Declines to Reveal Heavy Metal Content of Flagship Truvani Product

truvani vani hari banner

Speak of no heavy metals, see no heavy metals, hear of no heavy metals… and there will be no heavy metals: right? Well, maybe. It would be helpful if Truvani would release the lab report they claim to have.

For a company that prides itself on complete ingredient transparency,1 Vani Hari’s Truvani line is off to a poor start.  In spite of her January 3, 2018 Facebook post boasting of a “clean” glyphosate and heavy metals test,2 Hari has spent the past two months ignoring repeated requests to release lab results backing her claims.

I’m one of several interested parties who have made multiple requests through the official contact numbers and addresses listed by Truvani.3  Truvani’s physical address is actually a mail drop located in a strip mall in Las Vegas, sandwiched between a beauty salon and a dry cleaner.  Her phone line is an unmanned voice mailbox.

Unsurprisingly, all of our inquiries have been ignored.  This alone does not mean Hari has something to hide.  However, the discovery of even trace amounts of heavy metals in this company’s products would be damning to the “Food Babe”, who has gone on record saying there is no safe amount of any chemical to ingest, and has made a career out of disparaging trace amounts of chemicals in competitors’ products (while selling those same ingredients in her own online store).

If you’d like to add your voice and call for the same transparency that Hari demands in the products of others, the company phone number is:

(980) 292-0438

This is a voice mailbox in Charlotte, NC.  There’s no human manning the phones, but you can leave a message.  Ask that the full lab report for Truvani’s turmeric heavy metal analysis be released publicly. Please be polite.  

Sending physical mail to Truvani’s legal business address is an exercise in futility.  Listed as “848 N. Rainbow Blvd, Unit #8187, Las Vegas, NV 89107,”3 the address is nothing more than a mail drop in a small strip mall in Las Vegas (photo, below). You can send a letter, but don’t expect a reply.

Truvani's "corporate headquarters"

Truvani’s official business address is a “Mail Link” franchise,  wedged between a dry cleaner and beauty salon in a Las Vegas strip mall. Don’t expect a reply if you send mail. (click/enlarge).  Photo © 2018 Google Maps.

Finally, you might try (as we did) emailing Truvani and asking for the release of the full lab report.  We received no response, but perhaps if the outcry is great enough… The listed email address is:

support@truvanilife.com

If you’re lucky enough to get a response, I’d love to hear from you here at the blog or via the Bad Science Debunked Facebook page.  There may be nothing to see, but it rings hollow that Hari, one of the loudest voices shouting for transparency in the food industry, refuses to disclose lab reports that she claims to have in hand.

Suggested Twitter hashtags if you tweet this article:

#FoodBabeArmy  #FoodBabeWay  @FoodBabe

Bonus Coverage: Chemicals in Truvani Turmeric
Vani Hari dances around the issue of chemicals in her flagship turmeric product by saying there are no “added” chemicals.  Well, added by who?  As we know, everything is a chemical, and it matters not where the chemical came from.  While we wait on Vani’s lab reports, I thought I’d show you some of the chemicals you’re buying with every bottle of Truvani turmeric.

“Major phytoconstituents of turmeric are diarylheptanoids, which occur in a mixture termed curcuminoids that generally make up approximately 1–6% of turmeric by dry weight. Most crude extracts prepared from turmeric, and even some refined “curcumin” materials, contain three major compounds”4  — The Essential Medicinal Chemistry of Curcumin
(Journal of Medicinal Chemistry)

 

Curcumin, found in TruVani’s product  (Click to enlarge).   Courtesy Pubchem. See references.

 

Bisdemethoxycurcumin, also found in TruVani's

Bisdemethoxycurcumin, also found in TruVani’s product.  (Click to enlarge).   Courtesy Pubchem. See references.

 

Demethoxycurcumin, another chemical found in TruVani's [todo]

Demethoxycurcumin, a Truvani offering.  (Click to enlarge).  Courtesy Pubchem. See references.

 

 

Curcumin, a major component of TruVani Turmeric, is loaded with chemicals

Curcumin, a major component of TruVani Turmeric, is loaded with chemicals (click/enlarge)

References
(1) Truvani Mission Statement on Ingredient Transparency
Warning: Not a scholarly or educational link
https://www.truvanilife.com/
Retrieved 17 Mar 2018

(2) Vani Hari Heavy Metals Claim on Facebook
Warning: Not a scholarly or educational link
https://www.facebook.com/thefoodbabe/photos/a.208386335862752.56063.132535093447877/1789015851133118/?type=3&theater
Retrieved 17 Mar 2018

(3) Truvani Contact Information
https://www.truvanilife.com/contact
Retrieved 17 Mar 2018

(4) The Essential Medicinal Chemistry of Curcumin
Journal of Medicinal Chemistry
2017 Mar 9;60(5):1620-1637
Kathryn M. Nelson, Jayme L. Dahlin, Jonathan Bisson, James Graham, Guido F. Pauli, and Michael A. Walters
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5346970/
Retrieved 21 Nov 2017

(5) Curcumin (Compound Summary for CID 969516)
https://pubchem.ncbi.nlm.nih.gov/compound/969516
Retrieved 21 Nov 2017

(6) Demethoxycurcumin (Compound Summary for CID 5469424)
https://pubchem.ncbi.nlm.nih.gov/compound/5469424
Retrieved 21 Nov 2017

(7) Bisdemethoxycurcumin (Compound Summary for CID 5315472)
https://pubchem.ncbi.nlm.nih.gov/compound/5315472
Retrieved 21 Nov 2017

Image Credits
Curcumin image Copyright © 2017 American Chemical Society, from an open access article published under a Creative Commons Non-Commercial No Derivative Works (CC-BY-NC-ND) Attribution License, which permits copying and redistribution of the article, and creation of adaptations, all for non-commercial purposes.

Curcumin Image (Compound  CID 969516) from PubChem, https://pubchem.ncbi.nlm.nih.gov/compound/969516

Demethoxycurcumin Image (Compound CID 5469424) from PubChem,
https://pubchem.ncbi.nlm.nih.gov/compound/5469424

Bisdemethoxycurcumin Image (Compound CID 5315472) from PubChem,
https://pubchem.ncbi.nlm.nih.gov/compound/5315472

Dr. Mark Hyman: (Artificial) Sugar Daddy

mark hyman xylitol pure pal cover image

Dr. Mark Hyman tells us that xylitol is addictive and leads to obesity, metabolism disorders, and addiction, but that doesn’t stop him from loading it into his children’s daily vitamin supplement.

It’s been a while since we last heard from Dr. Mark Hyman, the hypocritical doctor who openly sells a product filled with the same chemicals he falsely claims causes cancer.  Actually, he’s  selling two such products.  Well, OK, there are over a half dozen.  But I digress.

Today, I’d like to talk to you about Hyman and sweeteners.  Dr. Mark has the following to say about one of my favorites, xylitol:

“Whatever you do, stay away from artificial sweeteners. I recommend giving up aspartame, sucralose, sugar alcohols such as xylitol and maltitol, and all of the other heavily used and marketed sweeteners unless you want to slow down your metabolism, gain weight, and become an addict.” (emphasis mine)–Dr. Mark Hyman1

Good Lord!  According to Hyman, xylitol is responsible for increased risk of obesity, rewiring your brain chemistry and metabolism,  and is highly addictive.1 Sounds pretty dangerous!  Something you’d especially want to keep away from children, right?

Friends, cast your eyes on Herr Hyman’s “Pure Pals” children’s vitamin supplement, and its list of ingredients:2

purepals by mark hyman (pure encapsulations)

Pure Pals, sold by Mark Hyman, contains 1 gram of xylitol per pill.2

mark hyman xylitol pure pal ingredients

The ingredients in Mark Hyman’s Pure Pals for children.2 (click/enlarge)

Wait a minute, that’s xylitol in them thar pills!2  Doctor (and I feel embarrassed to use that word) Hyman recommends one gram of xylitol per day for children aged 2-3, and two grams per day for those aged 4 and up.2  Remember, this is the sugar substitute that’s supposed to be highly addictive, increase obesity, and rewire your children’s brain chemistry.  Yet the man making these claims wants to feed it to your children daily, at a cost of $27.60 per bottle.

To put this into context, let’s look at how xylitol is used in some well known candy products, and compare it to Hyman’s recommended daily dosing for a four year old child. A publication produced by Augusta University’s Dental College of Georgia3 reveals ten times less xylitol (0.2 grams per piece) in a piece of Mentos Pure candy, 132% less in Icebreakers Frost Mints (0.33 grams per mint), and less than 50% in Spry Gum (0.72gm/piece).3

But, what should one do upon finding any of these candies in the kitchen of their home?  According to the good doctor: throw them out immediately!4  I kid you not.  Read Hyman’s polemic “Four Steps To Detoxify Your Kitchen4 lest you think I exaggerate.

Another delicious piece in this Pie of Irony is that xylitol is a naturally occurring compound, so Hyman’s use of the word “artificial” is rather disingenuous.  According to the U.S. National Library of Medicine’s PubChem database:

“Xylitol is naturally found in many fruits (strawberries, plums, raspberries) and vegetables (e. g. cauliflower).”

–Extracted from PubChem Detail for CID 69125

According to PubChem, xylitol can be produced industrially starting with, for example, a variety of natural sources, including almond hulls and birch bark,5 but it’s important to remember that everything is a chemical, so “artificial” and “natural” are just arbitrary labels.

For the record, this isn’t the first time Dr. Hyman has been caught selling xylitol in his products6 but, as I pointed out in this meme when I caught him red handed three years ago, none of his lemming-like followers seem inclined to read the man’s own product labels:

xena xylitol mark hyman

For at least three years, Dr. Mark Hyman has been selling products containing xylitol,which he links to an overabundance of health problems–and nobody seems to notice. (click/enlarge)

Ironically, the PurePals vitamin product is manufactured by Pure Encapsulations, the same company that makes Neuromins, another Hyman product that contains chemicals the doctor hypocritically and falsely links to cancer.7  Why would a doctor claim his own product causes cancer?  Because once the man says “hello, I’m a doctor,” people stop paying attention, bend over, grease up, and proceed to get screwed.

What do we make of all this hypocrisy, then?  Perhaps we should take Mark Hyman’s advice and simply throw his Pure Pals product in the garbage:

“Throw out food with artificial sweeteners of all kinds (aspartame, NutraSweet, Splenda, sucralose, and sugar alcohols — any word that ends with “ol,” like xylitol or sorbitol)” –Dr. Mark Hyman4

References
(1) Why You Should Ditch Artificial Sweeteners
Warning: not a scholarly link
http://drhyman.com/blog/2015/12/02/why-you-should-ditch-artificial-sweeteners/
Retrieved 29 Dec 2017

(2) Pure Encapsulations “Pure Pals” Children’s Supplement
https://store.drhyman.com/supplements-1/purepals-formally-pure-bears-without-iron.html
Retrieved 29 Dec 2017

(3) Xylitol Products
Augusta University’s Dental College of Georgia
https://www.augusta.edu/dentalmedicine/axium/documents/xylitol-products2.pdf
Retrieved 29 Dec 2017

(4) Four Steps To Detoxify Your Kitchen
Warning: not a scholarly link
http://drhyman.com/blog/2015/01/22/4-steps-detoxify-kitchen/
Retrieved 29 Dec 2017

(5) U.S. National Library of Medicine PubChem Database: Xylitol (CID 6912)
https://pubchem.ncbi.nlm.nih.gov/compound/6912#section=Top
Retrieved 29 Dec 2017

(6)  Xylitol, Warrior Princess
https://badscidebunked.wordpress.com/2015/11/23/xylitol-warrior-princess-mark-hyman-debunked/
Retrieved 29 Dec 2017

(7) Trick or Tweet: Dr. Mark Hyman Exposed
https://badscidebunked.wordpress.com/2015/09/10/trick-or-tweet-dr-mark-hyman-exposed/
Retrieved 29 Dec 2017

 

Image Credits
Mark Hyman imagery and Pure Encapsulation screen snapshots and product image captures are used in strict compliance with Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Ice Cream Truck/Candy Man parody image by the author, also produced and used under the parody provisions of Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

 

Food Babe Wants This Made Illegal For Children, So She Sells It To Them

food babe christmas treat banner

One of Vani (the “Food Babe”) Hari’s most hypocritical posts ever just hit Facebook.1  I literally spewed a soft drink across my computer screen when I saw this post:

food babe children artificial color

Food Babe maligns the sale of artificial colors to children while she does the very same thing.(click/enlarge)

For many years now, Hari has sold artificial colors made from petroleum derivatives  to children, in the form of Piggy Paint nail polish, as detailed here.2

Piggy Paint, pushed by Food Babe via her affiliate marketing program,3 contains an abundance of artificial “coal tar dye” colors (her language, not mine), including Orange 5, Yellow 10, Red 22, Red 34, and Violet 2.4

piggy paints with artificial colors, sold by food babe

Piggy Paint nail polish for children, complete with artificial colors,  as sold by Food Babe (click/enlarge)

For those in the #FoodBabeArmy who might cry foul, saying Vani’s only campaigning against so-called toxic chemicals in food products, let me again remind you, she rants against the very same ingredients in beauty products.5

Vani, it’s time to start reading your own product labels.

 

References
(1) Food Babe Artificial Color Post (Facebook)
https://www.facebook.com/thefoodbabe/photos/a.208386335862752.56063.132535093447877/1781149331919770/?type=3&theater&ifg=1
Retrieved 27 Dec 2017

(2) Food Babe Selling Pesticide, Coal Tar Dyes to Children
Bad Science Debunked, 15 Nov 2015
https://badscidebunked.wordpress.com/tag/piggy-paints/
Retrieved 27 Dec 2017

(3) Food Babe: New Products That Make Me Scream In Excitement
(Food Babe Marketing Post)
https://foodbabe.com/2013/04/13/new-products-that-make-me-scream-in-excitement/
Retrieved 27 Dec 2017

(4) Piggy Paint Ingredients
http://www.piggypaint.com/product-info/#.VikWjJegaoc
Retrieved 27 Dec 2017

(5) So Fresh And So Clean–Skin Care Tips
Warning: Not a scholarly link
https://foodbabe.com/2011/08/09/so-fresh-and-so-clean-skin-care-tips/
Retrieved 27 Dec 2017

Image Credits
Piggy Paint and Food Babe screen snapshots and product image captures are used in strict compliance with Title 17 U.S.C. Section 107 of United States copyright law (commonly known as “fair use law”). This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

David Wolfe Lathers on the Hypocrisy

David Wolfe chelating shampoo banner EDTA

“If I’m going to be staying up until 3 A.M., it should be for world peace and not shampoo sales.”– Mona Sutphen

It takes a special type of man to look you in the eye, tell you that pillows cause neck pain, and then sell you pillow cases via his online store.  A man with particular bravado: balls the size of Jupiter.  A man who isn’t bothered by marketing a boat load of goods made from the same chemicals that he claims will cause you to shuffle early off this mortal coil.

Ladies and gentlemen: I give you David Avocado Wolfe.

In his article “8 Toxic Beauty Care Chemicals That Are Killing You!,”1 Wolfe links ethylenediaminetetraacetic acid (EDTA) and its salts (e.g., disodium EDTA, trisodium EDTA) to health problems such as reproductive and kidney damage, fetal disability, and dermatitis.3,4,5,6,7  Ironically, he singles out shampoos and hair conditioners as common sources of EDTA.1

With this in mind, let’s go shopping at Avocado’s online emporium, the infamous Longevity Warehouse. (With all this foreshadowing, you probably know what’s coming.)

Here’s a nice bottle of Hairprint Amla Chelating Shampoo, and its ingredients:3

 

David Wolfe's Longevity Warehouse Amla Chelating Shampoo

Hairprint Amla Chelating Shampoo, from David Wolfe’s Longevity Warehouse. (click/enlarge)

Haiprint Chelating Shampoo from David Wolfe's Longevity Warehouse contains EDTA

David Wolfe’s Longevity Warehouse’s Hairprint Amla Chelating Shampoo contains Disodium EDTA, an ingredient he’s linked to myriad health problems. (click/enlarge)

 

But soft!  What chemical through yonder shampoo breaks?  It is disodium EDTA, and David Wolfe is the son-of-a-snake-oil-saleman who’s selling it to you:

Disodium EDTA is found in David Wolfe's shampoos

Oops!

Yes indeed.  Wolfe just told us that EDTA and its salts were responsible for a plethora of poisonous potions, and now he’s selling us the very same chemical.  Let me refresh your memory:

“EDTA is used as a preservative in various skin care products, bath soaps, shampoos, conditioners, hair dyes and hair bleaches.

With chronic use, EDTA has the potential to cause reproductive damage, fetal disability and kidney damage.

Ironically (remember, it’s used in skin care products) EDTA can also cause contact dermatitis.”–David Wolfe1

But wait!  If you act now, you can get two EDTA-laden products from David Wolfe for the price of… well… two:

 

Yet another Wolfe product containing disodium EDTA

Yet another Wolfe product containing disodium EDTA (click/enlarge)

disodium edta in yet another david wolfe longevity warehouse offering

Wolfe claims disodium EDTA can cause kidney damage, but here it is in another of his products (click/enlarge)

 

Astute readers may have noticed that in the ingredients list, disodium EDTA is prominently listed next to a large banner from madesafe.org, proclaiming how rigorously these shampoos have been tested for safety.  This may be the first thing Wolfe got right–there’s no evidence that EDTA is dangerous, but it’s a howling act of hypocrisy to claim a chemical will harm you while simultaneously listing it in a sales ad next to a bold-print banner that purports you’ve done extensive testing for toxic ingredients

To put the whip cream on this huge slice of irony pie, Hairprint, the manufacturer of the shampoos hawked by Avocado, proudly touts disodium EDTA as a featured ingredient in its products.  David Wolfe: Google is your friend… learn how to use it:

Disodium EDTA:  This is a salt designed to act as a metal and mineral chelating agent. It has several uses as a medicine and is an approved food preservative. We use it here to remove the build up of minerals caused by hard water. Our Chelating Shampoo containing Disodium EDTA can perform miracles for hair conditions cause by hard water.” — Hairprint.com product information page 10

I’ve found no evidence to suggest EDTA is harmful, unless you happened to be run over by a truck carrying a ton of it to a processing facility.  However, we’re not here to debate the safety of this chemical.  No, we’re here to ask David Wolfe why he’s attempting to sell over five millions followers a product he falsely alleges will put them at risk of kidney failure or fetal abnormalities.

This is one of many Longevity Warehouse products that follow this pattern of hypocrisy, yet Wolfe’s followers seem to line up like lemmings who don’t read product labels, cash in their tiny paws, ready follow each other over the edge of the Cliff of Consumer Fraud.  Sadly, some of Wolfe’s offerings, such as his dangerous and unproven cancer “cures,” could get someone killed.  It’s a sad state of affairs, and in a world where facts no longer seem to matter, I see no end in sight.

Oh, about those pillow cases I mentioned in the opening…  Get’em while they’re hot.  And please:  #DontCryWolfe

longevity warehouse grounded pillow cases

How deeply can you trust a health guru who tags pillows as the cause of neck pain, then tries to sell you pillow cases?   Screen snapshot from David Wolfe’s Longevity Warehouse.  (click/enlarge)

References
(1) Eight Toxic Body Care Chemicals That Are Killing You (DavidWolfe.com)
https://www.davidwolfe.com/8-toxic-beauty-care-chemicals/
Retrieved 19 Nov 2017

(2) Longevity Warehouse Hairprint Chelating Shampoo
https://www.longevitywarehouse.com/hairprint-chelating-shampoo#product_tabs_ingredients
Retrieved 19 Nov 2017

(3) Disodium EDTA, linked as information source by David Wolfe (see reference #2) [Warning: Not a scholarly link]
http://www.cosmeticsinfo.org/ingredient/disodium-edta
Retrieved 19 Nov 2017

(4) Trisodium EDTA, linked as information source by David Wolfe (see reference #2) [Warning: Not a scholarly link]
http://www.cosmeticsinfo.org/ingredient/disodium-edta
Retrieved 19 Nov 2017

(5) Pubchem EDTA (Compound ID 6049)
https://pubchem.ncbi.nlm.nih.gov/compound/edta
Retrieved 19 Nov 2017

(6) PubChem EDTA Disodium Salt (Compound ID 13020083)
https://pubchem.ncbi.nlm.nih.gov/compound/13020083
Retrieved 19 Nov 2017

(7) Pubchem Edetate Trisodium Salt (Compound ID 9008)
https://pubchem.ncbi.nlm.nih.gov/compound/9008
Retrieved 19 Nov 2017

(8) Hairprint Chelating Shampoo
https://www.longevitywarehouse.com/hairprint-chelating-shampoo
Retrieved 19 Nov 2017

(9) Hairprint Chelating Shampoo Ingredients
https://www.longevitywarehouse.com/hairprint-chelating-shampoo#product_tabs_ingredients
Retrieved 19 Nov 2017

(10)  Hairprint.com Ingredients
https://www.myhairprint.com/pages/ingredients
Retrieved 19 Nov 2017

Image Credits
Article banner: Connor Gap Ireland (background) © 2017 Mark Aaron Alsip. David Wolfe screen snapshot elements, bathtub, shampoo, etc, used in accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

Mike Adams’ GMO Addiction

mike adams gmo hypocrisy parody

Author’s note: I’ve been contacted by Health Products Distributors, the manufacturer of the product mentioned in this article, and asked to reaffirm that, as mentioned in the original writeup, the reformulated product no longer uses soy–it uses non-GMO sunflower oil. There is a disagreement on when the sunflower oil formulation went into use in the Natural News store. HPD now says 2013, though when contacted for the original version of this article, they said it was still being phased in, and the Natural News labeling still clearly showed soy. I’ve reached out to Natural News for comment and will provide an update here when it’s available.

Wasn’t it just yesterday we were pointing out that Mike Adams of Natural News was still selling GMOs while simultaneously claiming they would kill you?  Well, OK, it was two days ago.  But who’s counting?

Actually, I’m counting.  And I’m up to three–three times the Natural News Nattering Nabob of Nonsense has told you GMOs will eat away your innards, then turned around and sold you products containing GMOs!  Ladies and gentlemen, for your viewing pleasure, we proudly present Rejuvenate Plus, the current batch made with GMO soy, available from Mike Adams’ Health Ranger store:1

Rejuvenate Plus, from the Health Ranger store

Rejuvenate Plus, from the Health Ranger store (click/enlarge)

I emphasize “current batch” in the preceding paragraph because the manufacturer, Health Products Distributors of Tucson, Arizona, informed me during a phone call that they were switching from GMO soy lecithin to non-GMO sunflower lecithin.  But, for now, here’s what Ranger Mike’s been pushing on his unsuspecting customers:

ingredients in health ranger gmo product

Ingredients in Health Ranger’s Rejuvenate Plus. Note the GMO soy lecithin (click/enlarge)

As we all know by now, there’s nothing to fear from genetically modified organisms and/or products derived from them.  Mike Adams and his #NaturalNonsense store make a small fortune bilking innocent people out of hard-earned money by selling them expensive items that contain the very same ingredients that they lie about being dangerous.  In fact, Natural News recently published a story falsely claiming GMO food was turning pigs’ stomachs to mush and hilariously suggested that it would do the same to humans…2 all the while selling GMO food to humans here and here.

Why, the only way Natural News could possibly recede any further into the Twilight Zone would be by publishing a serious article warning of an actual pending zombie apocalypse.  They wouldn’t.  They couldn’t.  Would they?

Oh Sweet Jesus and bless their hearts, they did.  Judge their integrity for yourselves, dear reader:

natural news zombies

This is a real Natural News headline. Mike Adams sanctions this tripe, along with harmful anti-cancer nonsense and GMO propaganda. Be an educated adult in 2017. Say no to #NaturalNonsense.  (click/enlarge)

 

References
(1) Rejuvenate Plus from the Health Ranger Store
https://www.healthrangerstore.com/collections/health-concerns/products/rejuvenate-plus-500-g?variant=16538979393

(2) GMO feed turns pig stomachs to mush! Shocking photos reveal severe damage caused by GM soy and corn
http://www.naturalnews.com/040727_GMO_feed_severe_inflammation_pig_stomachs.html

Image Credits
Natural News, Mike Adams/Health Ranger, Health Product Distributors screen and product snapshots are used in strict accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.

The screen capture from the film The Sixth Sense  is used under parody provisions of the same Title 17 U.S.C. Section 107.

The Thrive Market/Environmental Working Group Connection

thrive ewg bronner gmo

“Oh what a tangled web we weave, when first we practise to deceive”. Walter Scott, Marmion, Canto VI, XVII

In days past, we’ve browsed the virtual shelves of Thrive Market and found astounding examples of hypocrisy: deodorant containing aluminum sold by the very store that links this combination to cancer,1 and products containing derivatives of genetically modified organisms (GMOs), although Thrive’s raison d’être seems to be the eradication of all GMO crops from the face of the Earth.2

Mentioned, but not deeply explored in those articles, is that Thrive Market is being aggressively pushed by the pseudoscientific Environmental Working Group (EWG). EWG, although they apparently do no actual scientific research, have set themselves up as an authority on food and product safety.  You’ll often see EWG’s “research” quoted by online vendors such as Thrive.

There’s a problem here: a vicious circle in which money, advertising, and pseudo-research circulate in a complex “you scratch my back, I’ll scratch yours” cycle. It goes something like this:

  • Organic companies like Bronner’s and Organic Valley donate to EWG to fund their work.
  • EWG publishes non-original, cherry-picked “research” that makes their donors’ products look superior.
  • The donors offer their wares on ThriveMarket.com.
  • EWG launches an email campaign pushing Thrive, touting membership discounts, and citing cherry-picked “research” to guarantee product safety.
  • Thrive cites EWG as an authority when advertising ThriveMarket.com products, claiming superiority over competing brands.
  • Feeling assured by all the supposed research, the unsuspecting public purchases the donors’ products from Thrive.  After Thrive gets its cut, proceeds from the sales go back to the companies who donated to EWG… who promoted Thrive.  Dizzy yet?
  • To add insult to injury, the public doesn’t realize many of the products they’re buying contain the same ingredients they were told were harmful.1,2

To be honest, I get confused reading it too.  Here’s a pretty picture: (click to enlarge):

thrive/ewg relationship

Follow the money: Thrive Market and the Environmental Working Group. (click/enlarge)

How widespread is the problem?  It’s hard to say.  The Environmental Working Group is tight-lipped about their donors, publishing only a small subset online.3  Not all of the organic companies listed on the EWG funding page can be found selling in the Thrive Market (yet),4,5 but that’s just one store, and, as we’ll see in upcoming article, this isn’t the only way EWG props up companies who are friendly to their cause.

Thrive’s love affair with the Environmental Working Group is evident in the rampant quoting of EWG’s so-called research throughout the market’s web site,6 and, to be blunt, when watching Thrive founder Gunnar Lovelace praise EWG President Ken Cook and his company’s work, you want to tell tell the two to get a room.7  Really guys.  Please.

This tangled web will get even more complicated in upcoming days, as we look at the financial involvement of faux “consumer advocate” organizations such as U.S. Right to Know and the Organic Consumers Organization which, via the Environmental Working Group, have a tenuous link to Thrive Market.  The upshot of all this is that it’s easy to sell products when you create your own astroturf-like research research and advocacy organizations and quote them liberally.  Sadly, not enough of mainstream American media is aware this is happening.

Tomorrow though, we’ll return to the lighter side and look at a rather horrific blunder by Thrive: after warning shoppers to avoid a particular form of cosmetic ingredient and claiming their store is free and clear of it… [insert ominous sounds of thunder].

 

References
(1) Thrive Market’s “Toxic” Deodorant: I Smell A Rat (Bad Science Debunked)
https://badscidebunked.wordpress.com/2016/08/18/thrive-markets-toxic-deodorant-i-smell-a-rat/

(2) Anti-GMO Thrive Market Sells GMOs (Bad Science Debunked)
https://badscidebunked.wordpress.com/2016/08/22/anti-gmo-thrive-market-sells-gmos/

(3) Partial List of EWG Funding Sources
http://www.ewg.org/about-us/funding

(4) Dr. Bronner on Thrive Market
https://thrivemarket.com/catalogsearch/result/?q=dr+bronner

(5) Organic Valley on Thrive Market
https://thrivemarket.com/catalogsearch/result/?q=organic+valley

(6) Thrive Market, Articles Tagged “EWG”
https://thrivemarket.com/blog/tag/ewg

(7) Thrive Market: What You Can Do To Shed Light On Bizarre Ingredients In Your Food
https://thrivemarket.com/blog/watch-can-shed-light-bizarre-ingredients-food

 

Image Credits
Thrive, Dr. Bronner’s, Organic Valley, and EWG product/screen snapshots are used in strict accordance with Title 17 U.S.C. Section 107, commonly known as “fair use law”. This material is distributed without profit with the intent to provide commentary, review, education, parody, and increase public health knowledge.